Olympus’ Billion dollar investments in acquisition of medical Endoscope technology  have yielded a benefit to the video and  image quality of their consumer camera products within more compact form factors.   The technology has been incorporated to Olympus’ Micro Four Thirds sensor system available in the Olympus PEN E-PL1.

“A better lens means the company can sell better endoscopes, better microscopes, and better consumer cameras.”

[Read full article at FastCompany]

Related posts:

1. Olympus E-P2 Packs in a lot more than Megapixels
2. “Orgami Lens” Folds up your long camera lens
3. Pixim wins Homeland Security Award for HDR Imaging Technology
4. Fluidic Lens inspired by biological eye
5. Kodak’s new pixel technology improves light performance